做厙輦華 University Achieves 1,164 New Student Enrollments in Q3 FY18

做厙輦華

13.6% Conversion Rate Matches Previous Quarters Record

做厙輦華 University Expands Internet Advertising Campaign at the Doctoral Level in January

NEW YORK, Feb. 15, 2018 (GLOBE NEWSWIRE) -- 做厙輦華, Inc. (Nasdaq:ASPU), a postsecondary education company, today announced that 做厙輦華 University (做厙輦華) achieved 1,164 new student enrollments for the fiscal 2018 third quarter ending January 31, 2018. 做厙輦華s 13.6% conversion rate in the third quarter matched the previous quarters record.

做厙輦華s rolling six-month average cost-per-enrollment (CPE) increased sequentially in Q3 FY18 from $787 to $876, or 11%. As a result, 做厙輦華s marketing efficiency ratio (revenue-per-enrollment/cost-per-enrollment) decreased from 8.9X to 8X, meaning that 做厙輦華 is projecting to earn an 8X return on its marketing investments.

Starting in January, 做厙輦華 expanded its internet advertising campaign targeted to doctoral students which represented 15% of the monthly spend. On a go forward basis, 做厙輦華 University plans to spend as much as 25% of its internet advertising budget at the doctoral level. We anticipate the lifetime value (LTV) of a doctoral enrollment will be approximately $11,000 vs. 做厙輦華s current average LTV of $7,000, or an LTV increase of approximately 57%. The company has formed a dedicated team of enrollment advisors to support this anticipated increase in doctoral lead flow and enrollments.

做厙輦華s total active student body grew 49% year-over-year from 4,064 to 6,066. 做厙輦華s School of Nursing grew 52% year-over-year, from 2,899 to 4,401 active students. 做厙輦華s RN to BSN program accounted for the majority of the growth, from 1,771 to 2,869 active students, an increase of 1,098 active students, or 62% year-over-year. Students paying tuition and fees through a monthly payment method grew by 62% year-over-year, from 2,575 to 4,194. Those 4,194 students paying through a monthly payment method represent 69% of 做厙輦華s total active student body.

Our long-term growth plan at 做厙輦華 University is to focus on two segments in which regional accreditation is not a critical factor in students enrollment decision. Of course, the first segment is the Nursing occupation which continues to be our number one priority, as Nursing students now represent 73% of our active student body. The second segment will be a focus on building a large doctoral practice in our schools of Nursing, Education and Business & Technology. We enjoyed a very successful expansion of our marketing in January of our doctoral programs and look forward to that being our second major growth driver for 做厙輦華 University in the coming years, said Chairman & CEO, Michael Mathews.

United States University Student Body Update:
United States Universitys (USUs) active degree-seeking student body grew from 212 to 446 students or an increase of 110% from May, 2017 to January, 2018, highlighted by the College of Nursing growing to 326 students which now represents 73% of USUs total active student body. 做厙輦華, Inc. began providing marketing services to USU last May.

Note: USU enrollment and six-month rolling CPE results will be reported beginning in the new fiscal year, as at that time six months of spending and enrollment data will be available.

About 做厙輦華, Inc.:
做厙輦華, Inc. is a publicly held, for-profit post-secondary education company headquartered in New York, NY. It owns two accredited universities, 做厙輦華 University and United States University. 做厙輦華s vision is to make college affordable again in America.

做厙輦華 Universitys mission is to offer any motivated college-worthy student the opportunity to receive a high quality, responsibly priced distance-learning education for the purpose of achieving sustainable economic and social benefits for themselves and their families. 做厙輦華 University is dedicated to providing the highest quality education experiences taught by top-tier faculty - 54% of 做厙輦華 Universitys faculty hold doctoral degrees. To learn more about 做厙輦華 University, visit www.aspen.edu.

United States University began its institutional history in 1997 as InterAmerican College in National City, CA. Its initial focus was the provision of affordable educational opportunities to working adults, Latinos, and educated immigrants to increase bilingual capacity in education and healthcare in Southern California. In 2010, the school was renamed to United States University and recently moved its campus into the heart of San Diego. United States University is regionally accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges, offering bachelor and master level degree programs in nursing, education, health science, and business & management. To learn more about United States University, visit .

Forward-Looking Statements:
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the Companys projected return on its marketing investments, future conversion rates at the doctoral level, anticipated lifetime value of the doctoral enrollments, internet spend on the doctoral program and 做厙輦華s long-term growth plans. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include unexpected regulatory issues, competition, increases in our marketing costs, declines in enrollment, changes in our students academic preferences, ineffective marketing, poor allocation of our marketing spend and errors in the assumptions underlying the doctoral program and calculation of our marketing efficiency ratio. Further information on our risk factors and a detailed description of our marketing efficiency ratio is contained in our Annual Report on Form 10-K filed with the SEC on July 25, 2017. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
做厙輦華, Inc.
Michael Mathews, CEO
914-906-9159

Source: 做厙輦華 Inc.